MARTRO Observatory — Clew

Your business
works.
But do you know where?

Clew is a rapid organisational diagnostic for SME founders who are growing, reorganising or accumulating friction. In 30 days it makes legible where execution breaks down, who decides what, and in which order it makes sense to intervene.

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When these questions no longer have obvious answers

  • You are hiring more people, but the same problems keep coming back?
  • Steps are multiplying, but you cannot tell where work actually gets stuck?
  • Have your digital tools reduced work — or made it more dispersed?
  • If a key person is absent, do you know who decides and what stops?
  • Clew makes these answers visible.

What it is

A diagnostic, not a consultancy

Clew does not sell you a change project. It gives you a structured reading of how your organisation works today, based on evidence gathered across different roles. What you do with it is up to you.

  • 01Makes legible how the organisation actually works — not filtered through the founder's perspective alone
  • 02Locates real friction between roles, handoffs and responsibilities
  • 03Establishes sequence — what to do first, what to do later, what to defer
  • 04Shows room to manoeuvre — where the organisation still has flexibility and where it is already beginning to lock in

How it works

Phase 01

Multi-role survey

Founders, key staff and operators respond separately. Divergence between scores is itself diagnostic — not an anomaly to be smoothed over.

Phase 02

Structured interviews

We deepen the critical points with concrete questions about handoffs, exceptions and what actually happens under pressure.

Phase 03

Report + priorities

A concise reading of the current state, the main friction points observed, and a priority sequence with explicit dependencies.

What you get

As-Is diagnostic report

A concise document covering context, evidence collected, friction observed by area, and main systemic causes.

Organisational friction score

A comparable reading of the main critical dimensions and the gaps between roles.

Sequenced priorities

Actions ordered by dependency: what to address first, what to defer, what not to open now.

Intervention scenarios

Three possible response levels with different intensities, to help you decide how much to intervene and when.

PDF
Executive report — readable and shareable
×1
Readout session included
≤2h
Estimated time to read and decide
30d
From first call to delivery

Sample output

This is an anonymised extract from a real Clew report. Data has been modified for confidentiality. Structure and logic reflect the standard deliverable.

As-Is Diagnostic Report

Company X — Distribution, 18 people

Diagnostic completed: Jan 2025

Roles interviewed: 7

Surveys completed: 14

Friction score by area — extract

Governance & decisions

7.8 / 10 — critical

Roles & responsibilities

7.1 / 10 — critical

Operational flow

5.5 / 10 — medium

Standards & SOPs

6.2 / 10 — medium

Tools & data

4.8 / 10 — manageable

Metrics & feedback

3.1 / 10 — stable

Main friction points observed

  • HighRecurring operational decisions without an explicit owner: the founder is the routing point for at least 6 exception types that could be delegated.
  • HighPerception gap between commercial and operational roles on who has authority to accept order changes: three undocumented parallel practices.
  • MediumSystematic rework at dispatch due to absence of a shared pre-shipment checklist. Estimated: ~4h/week for the operations team.

Top 5 sequenced priorities

  • P1

    Define RACI matrix for recurring commercial and operational exceptionsBefore any hiring or tool decision. Owner: founder + commercial lead.

  • P2

    Formalise decision autonomy thresholds for the team without escalationDepends on P1. Estimated ~30% reduction in founder routing pressure.

  • P3

    Introduce shared pre-shipment checklist between commercial and warehouseIndependent. Quick win: implementable within 1 week.

  • P4

    Revise order intake process with change trackingDepends on P1 and P2. Do not open before RACI is stable.

  • P5

    Evaluate CRM upgrade only after P1–P3 are stablePremature now. Risk: automating the current defective process.

Warning on premature decision

The company is considering ERP adoption by Q2. Based on the current diagnostic, this decision carries high rejection risk: the order process is not yet stable. Recommendation: defer 3–4 months and address P1–P3 first.

Data modified for confidentiality — structure and logic reflect the actual deliverable

Who it's forClew is useful if
  • SME between 5 and 50 people in a growth or reorganisation phase
  • You have recurring friction between office and operations that you cannot resolve durably
  • You are about to make a decision on people, software or structure and want to understand prerequisites first
  • You want an external reading before investing in change
Who it's not forClew is not the right fit if
  • The company has fewer than 4–5 people without real organisational complexity
  • You are looking for implementation, not diagnosis
  • You need a formal certification or compliance audit
  • You are not willing to involve operational staff in the process

What Clew is not

It is not software. It is not an automated questionnaire. It is not generic consultancy that lists theoretical improvements. It is a structured diagnostic conducted by an analyst — with explicit method, readable output, and defined timelines.

The errors Clew prevents

In most growing SMEs, the problem is often not doing too little. It is intervening at the wrong point, at the wrong moment, in the wrong order.

  • ×CRM or ERP before the process is defined — dirty data, internal rejection, two parallel systems.
  • ×Hiring before clarifying RACI and onboarding — apparent speed, real chaos.
  • ×KPIs before deciding which decisions they should guide — decorative metrics.
  • ×Automation before stabilising the flow — you automate waste and rework.
  • ×Improvement projects without owners and done criteria — endless initiatives that never close.

Fee

One offer. No hidden tiers, no automatic upsell.

Standard offer

For founders who want a clear reading before investing in change.

Diagnostic mapping

Clew

€2,300 – 3,600

~30 days · engagement calibrated to the company

  • As-Is diagnostic + organisational friction score
  • Sequenced priorities with explicit dependencies
  • Intervention scenarios (Basic / Growth / Scale)
  • Guidance on what not to do now
  • Readout session included
  • Does not include implementation

Client commitment: availability for interviews and review. No confidential financial data required.

Clew Advisor — decision supportExtension available on request. For founders already evaluating a concrete decision who want to validate its prerequisites, sequence and lock-in risk. 2–4 sessions, 30–60 days.
Request diagnostic →

Clew reduces the risk
of investing
in the wrong place.

30 days to know where your money goes — and where it does not.

Clew is built on the MARTRO structural diagnostic method: explicit, auditable, office-native.

Request diagnostic →Go to CLEW

First structured response within 2–4 business days.